Ayla Adams | Entrepreneurship | University of Florida

For this segment, I decided to interview people with special or restrictive diets who could potentially find my app useful. My first interviewee is a cashier at my local health food store who describes her diet as strictly vegan. The second interviewee is a regular at The Fresh Market who has been on a Keto diet since the first of the year. The third interviewee is my next door neighbor who adheres to a strict Gluten-free diet. The first interviewee sticks to a strict budget when grocery shopping, she states that when shopping for food she tries to cut as many corners as she can to ensure she doesn't stretch her budget. Yet her diet is extremely strict so she has to be very careful when choosing food and products at the grocery store. The second interviewee is practicing a Keto diet which calls for one to cut out a multitude of sugars from all food items. She states it is extremely hard to strictly adhere to this diet because of how much many hidden sugars there is in food at the ...

In order to keep up with the requirements of this course I have utilized time management to ensure I’ve got enough time to thoroughly complete the assignment and submit parts A/B/C on time. During the second week of class I forgot to declare the assignments and ended up receiving a zero on those assignments. Although I was pretty upset about making such a mindless mistake at the time, I am now super on top of all the upcoming assignments to ensure I don't lose any more points in this class. I would suggest for students to start early and try to get ahead in this class to ensure they don't miss any deadlines. I would also suggest for students taking this class to keep a planner. Keeping a planner helps me to succeed in every class. During high school I would almost always make straight B’s because there would be a few pesky assignments during the semester that would completely slip my mind. In keeping a planner I always fill it out with every due date the moment I get a syllabi ...

The fact that the man who really made Mcdonalds one of the biggest success stories of all time as a franchise was the man who sold the Mcdonald's brothers a milkshake blender. The perseverance and resilience of Ray Kroc is what I admire most about the entrepreneur who made Mcdonald's one of the most successful franchises of all time. I least admire how ruthless Kroc was in making the Mcdonald’s brothers' franchise when that was the opposite of their initial intentions. Ray Kroc encountered a tremendous amount of adversity. He was a struggling salesman who was waiting for his big break up until the moment he encountered the potential within Mcdonalds. Ray Kroc was an extremely talented salesman, and I believe his talent in sales catapulted Mcdonalds as fast and far forward as it did. One thing I was confused about from within the text were some of the historical references. If I were able to ask Ray Kroc two questions, I would ask 1. If you could go back and do it all over a...

Choosing a segment: For this particular assignment, I chose a segment of young mothers. All three of my interviewees are young mothers who are under 25 years of age. Naomi is 20 years old and her son is about to turn one years old. Aliya is 23 and has a two year old daughter. Madison is 25 and have two children, both under the age of two. I chose to interview these people because I believe mothers are most likely to use the app. Interviews - Three Mothers Under 25 In many previous interviews, some of the interviewees stated they were more concerned with price rather than quality of ingredients within a product. Two of the mothers interviewed, Naomi and Aliya, stated that they make sacrifices to ensure they use household products which are safe or safer than the conventional, for children. Madison, on the other hand, stated that she tends to only shop at the local health foods store since they cross check items and companies before even selling said brands in their stores. Aliya a...

1) You. Who you are. What your talents are. What your skills and experiences are. Also: what are your aspirations? Specifically regarding your business concept, how do you see this business (if you were to start it) playing a role in your life? My name is Ayla Adams. I am a junior transfer student who has just began my first semester as a Business Administration major at the University of Florida. I have an undeniable passion for sustainability and eco friendly alternatives in our increasingly wasteful world. I would describe my key skills to be my logical pattern of thinking, and my desire for continuous learning. If I were to start this business, I would fully commit my time and attention to it. I believe it is imperative that people strive to reduce and reuse in order to save the planet for generations to come. This idea means a lot to me because many families are unaware of how harmful everyday products can be. If starting this business means more families can live happier and heal...

Link: https://youtu.be/izB1F1sC1Do

Who: Through the interviews I've conducted, I’ve realized that many people are not as concerned with the ingredients used in their everyday products, as I’d initially thought. Therefore, I believe there are many people who would not be interested in this idea. This includes consumers who are more concerned with cheaper prices rather than the quality of the products at hand. Some simply cannot afford the luxury of non toxic products since they are usually substantially more expensive. What: The real underlying problem is that companies are knowingly using toxic and harmful ingredients within their products yet are still remaining at the top of household items. If more people were aware I believe the would be more inclined to boycott these household names, or at least make more health conscious decisions when shopping. Why: The underlying need of those outside the boundary are those who are primarily concerned with the price of a product, rather than the quality of ingredients...

The opportunity presented is that there is not an effective and efficient way for the conscious consumer to check ingredient lists while shopping at the grocery store. This problem affects many because looking up individual products and ingredients can prove to be extremely time consuming. My solution is an app that allows one to choose their preferences about ingredients and specific concerns within a product. This would allow one to scan an item and get a score on how toxic it is considered to be based on your preferences. There are other apps and websites that allow you to look up products and ingredients to make more educated decisions when shopping, although I don’t know many people who have taken the effort to take notes and search through each ingredient list. An app that allows one to scan a barcode would take all of the effort out of shopping consciously. Through setting up personal preferences the consumer would have the ability to tell the app what their major concerns are,...

Efficient way to detect toxic ingredients in store Opportunity Everyday millions of Americans shop for themselves and their families unaware of the harmful chemicals and additives in food and various household products. The who: There is not only a market for this in America but in all places there are conscious consumers. People who are interested in avoiding the types of parabens, sulphates, and toxic chemicals put into every day household products. The what: Harmful cancer causing chemicals are added to millions of products people buy for their families. The why: People are becoming more aware of the companies they purchase from, and the effects of the harmful chemicals. Testing the who: Many people in today's world are focusing their consumer behavior on supporting companies that are cruelty free, additive free, and free of harmful cancer causing chemicals. Testing the what: Many of the toxic chemicals are found in everyday American products. After the Netflix documentary S...