8A- Solving the problem

The opportunity presented is that there is not an effective and efficient way for the conscious consumer to check ingredient lists while shopping at the grocery store. This problem affects many because looking up individual products and ingredients can prove to be extremely time consuming. My solution is an app that allows one to choose their preferences about ingredients and specific concerns within a product. This would allow one to scan an item and get a score on how toxic it is considered to be based on your preferences. There are other apps and websites that allow you to look up products and ingredients to make more educated decisions when shopping, although I don’t know many people who have taken the effort to take notes and search through each ingredient list. An app that allows one to scan a barcode would take all of the effort out of shopping consciously. Through setting up personal preferences the consumer would have the ability to tell the app what their major concerns are, such as certain ingredients, and the score that comes up would relate to their liking. I feel the preferences part of the app would be integral because each interviewee I talked to had different concerns for products. After the barcode is scanned, a score based on one's preferences will appear. Letting them know if this product met their criteria.